Sunday, January 3, 2010

Why Online Visitors Wont Trust You or Your Company

The internet has been the largest snake oil market in the world.  Many consumers are skeptical or suspicious about the functional mechanisms of electronic commerce and the quality of many products that are offered online. Every now and again is good to see some of the worst websites ever voted on http://www.webpagesthatsuck.com/, I come across these types of web sites from time to time, especially with smaller businesses.  I cringe at this because I know that so many people are turned off by a low quality and non functional website.  It might even be a genuinely trusted vendor... the packaging and presentation of web content is just as important online as it is in stores. Successful entrepreneurs understand that amazing creative and  thought out designs are crucial for attracting and fostering trust.  Businesses online who are able to gain consumers trust will be one of the deciding factors for who makes it in 2010. 

  Michael Wollner, an award winning designer and marketing strategist in CA,  wrote an amazing article on his blog about the power of image and what it can do for your company in today's market.  You Should give it a read.  ---> http://tinyurl.com/ybncafz

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