Wednesday, July 11, 2012
This was taken on a set built with a spray water in the background. It was a lot of work and risky with the lights to get. The spray water is dynamic and worth all the effort! Ola, the model was a good sport too. She got soaked doing this shoot.
Wednesday, July 14, 2010
Mr Mason, CEO of Handsome Boy Clothing has got to be the coolest guy I have ever met. His style is amazing and his clothing line shows it. While we were hanging out he was telling me how he likes all things vintage and I said "Lets shoot that Continental in the driveway. " Mr mason smiled. I love the cowboy boots too.
Wednesday, July 7, 2010
Sunday, January 3, 2010
Michael Wollner, an award winning designer and marketing strategist in CA, wrote an amazing article on his blog about the power of image and what it can do for your company in today's market. You Should give it a read. ---> http://tinyurl.com/ybncafz
Tuesday, December 22, 2009
Monday, December 21, 2009
What can we do to change the pressing environmental issues we face today? I am confident that I have seen it in action! E-inc has been promoting after school science programs for kids that help teach fundamental ways to help protect the environment. The children are very aware of the issues and it is amazing to see the younger generation taking action. The most gratifying thing to me is when my images are used in such a meaningful way. They do a lot of great activities including field trips, experiments, and hands-on lessons. Each participant gets a Planet Protector award for completing the curriculum.
Most casting directors encourage a little retouching as they want to see your best look. Casting directors know that on most commercial and advertising jobs there are makeup artists and retouching is frequently done. Thus, spotting prints or removing dust spots from a digital image is crucial. The great portrait photographer George Hurell in the 1930's did a lot of retouching on his photographs of actors. In that era, it was standard to spend hours retouching a negative so that the photograph could be as flawless as possible.
Today, with a lot of photoshop 'do it yourselfers', the amateur retoucher can easily be spotted by a trained eye. An editor who has looked at thousands of photos has seen it all. When it is overdone it will be noticeable. The professional retoucher uses complex techniques that retain the true-to life feel of an image. The best thing to do is to have the photograph retouched lightly if it needs any retouching at all. Keep it looking natural and engaging.
Your look is your marketing tool and your brand. You should make it the best it can be. Just don't overdo it!